Some of you may already know Joost. He’s Moyee’s travelling barista, serving radically good coffee from the back of his hip van. But what you don’t know about Joost is that he’s an academic, too. When he heard about our Call the Farmer program he asked if he could pitch in. More than pitch in: it is now the subject of his university thesis.
“Social impact is only one part of the FairChain revolution; environment is just as important. Because if we want to drink coffee in 2050 we must start taking biodiversity more seriously,” says Joost. “My mission is transport the expertise of one of the world’s top agriculture institutes (The University of Wageningen) to the smallholder farmers of Ethiopia.”
So now, in addition to serving coffee Joost is sitting down with leading researchers from top-notch institutes like the University of Wageningen in Holland and Jimma University in Ethiopia. Not to mention visiting our smallholder farmers in the coffee highlands of Arabica’s birthplace.
His thesis deadline is February 2017. We promise to publish extracts.