Moyee goes SDG: Global Challenges, Local Solutions


We’re living in a rapidly changing world and in that world we have to think about long-term solutions and what’s to come. With this in mind, the United Nations Development Program (UNDP) created the 17 Sustainable Development Goals in 2015. Big and small companies alike are now paying more and more attention to their global impact, but there’s a long road ahead. The great thing about the SDGs is that it unites people all over the world to think about global goals. But of course, at Moyee we’ve been doing this from the start.
Give a man a fish and you feed him for a day. Teach a man to fish and he eats for a lifetime – this is what we’re getting at. Sustainable means creating a solution that lasts – such as teaching a community to produce and ship its own coffee instead of getting manipulated by large exporters! Here are some of the most important SDGs with respect to our mission at Moyee.

Goal 10: Reducing inequalities – It’s like they read our minds: Leaving more value from coffee in the country of origin means better wages for the people involved, better regulation on financial institutions, and inclusiveness and equality. Unlike the UN we can’t try to tackle the growth problems of an entire country, but we like to get our hands dirty and help people as best we can. Coffee workers like Agegnehu can attest to this (you might know him from our Facebook). Take a look at our Impact Report and our farmer blogs to see how we do it!

Goal 8: Good jobs and economic growth – By this, the UNDP means that it isn’t enough to just create jobs, they have to be good ones. At Moyee we like to think that we’re pretty good to our employees, but we also want to grow and create even more jobs, and teach our Ethiopian partners that they can do what the West has been doing just as well (or better!). So, when thinking about sustainability, also think about the kind of jobs you want people to have.

Goal 5: Gender equality – And those jobs are for everyone, by the way! We don’t just want men to earn all the money and do all the heavy lifting; the ladies in our team are essential assets to our mission. Making the coffee chain more inclusive is part of our goal. We pay equally and we make sure to educate everyone, when necessary too. No sweatshops here!

(Bonus) Goal 12: Responsible Consumption – Why should you drink Moyee? Because the UN told you so! If this UNDP goal is ever to become a reality, Big Coffee needs to either be phased out of the global market, or undergo a radical change. Sustainable products, and the relevant information consumers need about those products, should be the norm, not the exception!

Unfortunately, the SDGs have also become a way for large corporations to ‘greenwash’ their practices – making it seem like they’re doing more for the world than they actually are. The word ‘sustainability’ is becoming popular and appealing, business-wise – that isn’t necessarily a good thing. If you want to know more about that stuff our SDG long read will be published soon.

Comments are closed.